According to a Bloomberg Terminal analysis, the number of companies that included the term “artificial intelligence” in their quarterly earnings increased from under 20 in 2014 to almost 200 at the end of 2016. AI is rapidly changing the sales landscape. And it’s here to stay.
Now, How to Sell More with AI
Artificial intelligence (AI) is here to stay and is rapidly becoming part of your everyday life. For example, you can find AI in cellphones, websites, televisions, and cars. So from a marketing perspective, it’s time to ask: “How can I sell more with AI?”
First, it’s important to know the purpose of AI. This can be summed up as follows:
- To make life simpler
- To make calculations that humans find difficult or impossible
- To make business transactions easier and more successful
The last point is what interests us here. But how, in practical terms, can AI achieve this for you?
AI can use a vast amount of data to propose sales solutions, products, and potential customers. In other words, AI can identify your most promising leads and what they need. Such a process saves you time. It also enables you to focus your marketing efforts with greater success.
Personal and Accurate
To be more specific: AI can provide you with data about customers that is personal and accurate. You then use it to sell your products and services.
Take almost any major sales website. When you visit, the site makes personalized suggestions for purchases, based on your prior purchase data. This is an example of AI at work.
If you use AI for online sales, you can:
- Give each visitor individual attention
- Target your potential customers with your ads when they are surfing the internet
- Improve your search engine optimization (SEO) and ensure more people come to your site
AI can also improve email sales campaigns.
By analyzing data, AI can help you send custom messages to specific consumer segments. In this way, you target your sales campaign more effectively.
AI Sales Assistants
You may well have experienced AI sales assistants, or chatbots. They appear on a website, engaging a customer in conversation, answering questions, and providing help. This process, in turn, improves your potential to sell.
Your brand is important to you and your customers. Your customers need to respect and trust it.
When you use AI to give your customers individual suggestions and help, their respect and trust in you grows. For example, they know that you are not targeting them with emails and ads randomly and thoughtlessly. Thus, AI can become an integral part of your brand development.
Competitors and Technology
It’s clear that AI can give you a marketing edge. But you need to stay abreast of the technology- it is developing fast. As it does so, cost-effective AI for different business solutions is becoming available. Ensure that you know what’s out there and what you can expect.
Analysis and Strategy
AI is an analytical tool. What’s more, it’s better than humans. And since sales analysis is a critical part of any marketing strategy, AI helps you to identify your opportunities.
Just as important, AI can provide data about your strengths and weaknesses. It enables you to improve sales and reduce wasted time and effort. So why not take a look at what others are doing with AI? Then think about the benefits that it can bring to your business.