Nicola Arcieri

Amazon says more than 100 million devices powered by its smart assistant Alexa have been sold. Voice activated computing is transforming shopping and online transactions; the sooner business builders prepare for their future, the sooner they can take advantage of opportunities. Everything from voice SEO to voice payments can help companies capture sales from consumers and business wanting to use voice-based data inputs instead of text-based data inputs. Understanding the future of voice commerce is crucial for savvy business builders. hashtag#business hashtag#shopping hashtag#alexa hashtag#payments hashtag#commerce hashtag#futurism hashtag#transformations hashtag#sales

What will the future of customer experience be? Will it be more influenced by technology or by Rating software and Customer Reviews or by digital word of mouth? Are we all influencers? How Digital Assistants transform our lives? Which social media will prevail in the competitive arena? How should companies organize themselves?

Nothing structured. Only impulses, suggestions, examples, ideas. 

Since we’re living in an age where retail chains go bust by the score, the same goes for restaurants, hotels, events…and so on, the need for an optimal customer experience is clearer than ever before…(.but how many reviews are fake?) Modern technology provides opportunities to enhance Customer Experience even further, especially since it is developing at a very high speed.

What will customer experience look like in, say, 4 years from now? Digital assistants everywhere, but the human touch retains its value – Siri and Cortana, Alexa and Google Assistant, Bixby (Samsung) and Lyra (Artificial Solutions), are examples of the digital assistants we know now: nice little smartphone and home smart speakers that amuse us with hilarious conversations and the occasional surprising answer.

Nevertheless, digital assistants may have evolved considerably in the future, this is something obvious. Thanks to the artificial intelligence and machine learning They’ll offer conversations and will assist people in making the right choice…everywhere.

The e-commerce of the future redesigns consumer habits and producer services. It leads to augmented reality in everyday shopping. Defines new strategies based on big data and predictive analytics. The digital and vocal assistants inaugurate the outsourcing of purchasing behavior. An example comes from H&M; the retailer recently launched a voice-controlled shopping app built with Google, and an AR tool that lets shoppers view holograms of clothing.

Some other web shops are experimenting with chatbots and wizards who try to offer real advice. By 2020, these systems may have matured and offer real and useful advice based on targeted open and closed questioning. They’ll also become a standard in brick&mortar shops. One good example of where we’re heading is Robot Pepper. This physical robot is able to initiate a conversation and assuming it’s designed to do so assist you in purchasing products suitable to your needs. Google recently at the I/O conference in May took that process a step further by unveiling Duplex, an AI assistant that can interact with humans–not just search engines–in pursuit of booking our restaurant tables and scheduling our haircuts.

However, their role will change. Robots will look after basic customer care, while humans will remain indispensable for more advanced forms of advice that need a human touch. There are various examples of organizations which have exposed a part of their customer care solutions to automation. In addition, well-functioning self-service facilities will become more important and will be indispensable by 2020. Including self-service portals or active user communities where clients can ask their questions. Interactive shops increase shopping districts attractiveness – In 2020,  brick&mortar stores will need to think even more about their relevance.

Now, what about the world of social media, the most important online media. New youth for Youtube, everyone has his own private channel, the expansion of Instagram across real and virtual people like Miquela that has more than one million followers but it is completely generated at the computer; everything is pushing influencer marketing top of mind. Ready to make influencer marketing a part of 2019 business strategy?

The great news is that technology offers countless opportunities to give a huge boost to the shopping experience. The only hurdle here is creativity. That’s a good thing because shopping should be sexy. Let’s take for instance a sneaker store. The moment a client passes the store, he’ll get a personalized deal offer on his smartphone. The latest addition to his favored line of sneakers is available with 20 percent off, and in stock at this store. Once inside, he’ll explain to the digital assistant that he’s searching for a sneaker appropriate for a novice runner. When fitting the sneaker, beamers project walking exercises on the shop floor to test out some of its features. Lastly, the mirror can show him how different colors along with other varieties would look on him using augmented reality (here The 10 most innovative shops in the world).  Have also a look at the project Adidas Knit For You (sewing for you) where the customer participates in the point of sale in person to design and manufacture of the product.

Hyper individualization brings product and shopping experience closer to the consumer – Stores and brands will increasingly collect client data in 2020.
At the end of the day, Companies must seize opportunities to make also customer support more proactive. This can be accomplished in a multitude of ways, including implementing more efficient call routing based on a customer’s past support history, tailoring customer communications and using available information to anticipate customer needs.
They must focus on leveraging big data to create a single source of truth and emphasize proactive behavior.

Anche la musica può essere generata dall’intelligenza artificiale grazie all’utilizzo dei dati …allo stesso modo in cui un musicista usa la sua esperienza maturata nel corso dei suoi studi ma il livello di creatività che possono raggiungere le macchine in queste cose è meno complesso, almeno per ora.

Di seguito tre esempi di brani editi da Jukedeck, una start up che produce e commercializza musiche generate interamente da computer.

You can’t stop the wind with your hand…but you can surf it

Rimandata alla politica la responsabilità di cercare di comprendere il Futuro e di provare a governare in modo equo quello che sta succedendo

…..La democrazia vive di impegno nel presente, ma si alimenta di memoria e di visione del futuro.
Occorre preparare il domani. Interpretare, e comprendere, le cose nuove. La velocità delle innovazioni è incalzante; e ci conduce in una nuova era, che già cominciamo a vivere.

 

 

According to a Bloomberg Terminal analysis, the number of companies that included the term “artificial intelligence” in their quarterly earnings increased from under 20 in 2014 to almost 200 at the end of 2016. AI is rapidly changing the sales landscape. And it’s here to stay.

Now, How to Sell More with AI

Artificial intelligence (AI) is here to stay and is rapidly becoming part of your everyday life. For example, you can find AI in cellphones, websites, televisions, and cars. So from a marketing perspective, it’s time to ask: “How can I sell more with AI?”

Purpose

First, it’s important to know the purpose of AI. This can be summed up as follows:

• To make life simpler
• To make calculations that humans find difficult or impossible
• To make business transactions easier and more successful

The last point is what interests us here. But how, in practical terms, can AI achieve this for you?

Leads

AI can use a vast amount of data to propose sales solutions, products, and potential customers. In other words, AI can identify your most promising leads and what they need. Such a process saves you time. It also enables you to focus your marketing efforts with greater success.

Personal and Accurate

To be more specific: AI can provide you with data about customers that is personal and accurate. You then use it to sell your products and services.

Take almost any major sales website. When you visit, the site makes personalized suggestions for purchases, based on your prior purchase data. This is an example of AI at work.

Website

If you use AI for online sales, you can:

• Give each visitor individual attention
• Target your potential customers with your ads when they are surfing the internet
• Improve your search engine optimization (SEO) and ensure more people come to your site

Emails

AI can also improve email sales campaigns.

By analyzing data, AI can help you send custom messages to specific consumer segments. In this way, you target your sales campaign more effectively.

AI Sales Assistants

You may well have experienced AI sales assistants, or chatbots. They appear on a website, engaging a customer in conversation, answering questions, and providing help. This process, in turn, improves your potential to sell.

Your Brand

Your brand is important to you and your customers. Your customers need to respect and trust it.

When you use AI to give your customers individual suggestions and help, their respect and trust in you grows. For example, they know that you are not targeting them with emails and ads randomly and thoughtlessly. Thus, AI can become an integral part of your brand development.

Competitors and Technology

It’s clear that AI can give you a marketing edge. But you need to stay abreast of the technology- it is developing fast. As it does so, cost-effective AI for different business solutions is becoming available. Ensure that you know what’s out there and what you can expect.

Analysis and Strategy

AI is an analytical tool. What’s more, it’s better than humans. And since sales analysis is a critical part of any marketing strategy, AI helps you to identify your opportunities.

Just as important, AI can provide data about your strengths and weaknesses. It enables you to improve sales and reduce wasted time and effort. So why not take a look at what others are doing with AI? Then think about the benefits that it can bring to your business.